Another dumb decision made by another company. Now I know you guys remember a past article where I showed several logos of popular companies that were redesigned because of this web 2.0 craze. These companies are already far behind the movement and to just redesign a logo because you think it will garner you some cool points is ridiculous. You know what, why don&rsqo;t these companies just make a social network and try to advertise that to its customers? lol. Well my final note is I guess Dairy Queen was trying to compete with Doritos with this horrible new logo because it looks like one of their leftovers.
One Comment
“Leftovers!” ur silly. It does resemble the Wise brand symbol. If they want to change the logo, by all means but they have lost the simple,flat, unique design flavor of Dairy Queen.By doing this they have created a new brand identity, I no longer view them as the brand we used to love. They will definately lose customer brand loyality, just for the simple fact they wont’t reconize it..