Taxes & Brand Updating

  • I love this website. Again another new logo for an old company. I honestly never got why so many companies are messing with a good thing. This is your brand and something the public has viewed as “YOU” for so long, if you choose to change it please make sure it is a great change. From this picture I see no point in this change, the new logo doesnt look any better or any worse. This defeats any purpose of the change in the first place, because it gets no press or any other reaction positive or negative. Don’t fix it if it aint broke!

sprite_logo

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One Comment

  1. Carl
    Posted June 7, 2009 at 5:09 pm | Permalink

    I always wonder what they’re thinking with logo changes but, I actually kinda dig this one. Something about the way the limon is dipping in the box seems a bit more fresh. These dudes pump all types of money into researching these things, someone prolly convinced them that logo would make people thirstier lol.

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