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This is my problem with marketing and etc. Once something cool comes along marketers automatically think every single company needs to develop it for themselves too. Why the hell does Barnes & Noble needs a iPhone application? Are they adding any new service other book selling such as Amazon aren’t already providing?
Answer is no. So there goes another waste of budget money that could go to actually improving their web experience and maybe even create a mobile site. Get it together marketers for you will always fail if you just jump to the new thing without common sense.
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